The more workers involved in the campaign, the more likely you will succeed in winning recognition, securing a first contract, and building a healthy local union that will remain strong for years to come. The main way you recruit people as active participants in a campaign is by explaining that there will only be a union if they work to create one, and take ownership of the process. Also:

• Ask. The best way to get someone to do something is to ask him or her personally. This is infinitely more effective than trying to recruit through a mailing or phone call.
• Make clear what job you are asking people to do. People are more willing to begin with things they know they can do. When they accomplish something, they are more confident, and will participate more next time.
• Encourage people to ask questions. Remember that most people have never been through an organizing campaign before and that they don't know what tasks are involved or what is meant by "leafletting" or "house calling."
• Tell each person how his or her job fits in with the rest. People want to understand what they are part of, and they work best when they know that together are depending on them.
• Start small and build. The first time, ask someone for three addressees and phone numbers. Don't ask them to find 150 addresses in two days, they will probably fail and you will lose a potential activist. People will be more willing to do more as their confidence builds.
• Keep people accountable. At each meeting, check and see if and how the person did the assignment. This sends the message that the work is important, and helps to identify problems early.
• Explain how their work will help make people's lives better. Be enthusiastic about the importance of the work. People will work hard and take enormous risks if they truly believe they can make a difference.